WASHINGTON – Just over four years after Whole Foods Market opened with great fanfare and celebration on I Street, a study released on Monday noted a steady increase in the number of George Washington student shoppers, all of which absolutely just adore the pricing structure of all of its products and/or services.

In fact, Whole Foods representatives confirmed that university students now constitute roughly 90 percent of the customer base at the Whole Foods Market on I Street, which must mean every single one of them approves of the costs wholeheartedly.

“We believe our success here at the Foggy Bottom campus reflects our honest business model which is definitely not built around the principle of price gouging,” John Crowley, Whole Foods representative, said in a released statement on Wednesday.

The study found that Whole Foods Market has seen a notable surge each year with incoming freshmen who really have no idea how to manage their newly minted GWorld money.

“Essentially I’m buying the same stuff that I would be able to get at Safeway or Target, but with ‘organic’ labels slapped on the merchandise,” Jill Bennett, regular customer and sophomore, quipped before walking out with a bag full of kale-based shampoo, a literal jar of asparagus, and kale guacamole all of which cost north of $40. “So it definitely helps to squash that little doubt in my head, which is probably my voice of reason. But who cares?”

“It’s organic!”